Brand strategy
Positioning, naming, pack and literature design, and the clinical argument a brand is going to be judged on. Built around the evidence that actually supports the product.
Pharmaceutical marketing · Pakistan
Specialist brands, properly represented.
Medivance builds and markets prescription brands sourced from licensed pharmaceutical manufacturers. We start where focus matters most — urology — and grow one specialty at a time.
- Pakistan office
- Rawalpindi
- Europe office
- Reading, UK
- Specialty
- Urology
- Brands marketed
- Three
About Medivance
A marketing company, not a manufacturer.
Medivance exists for one reason: good medicines fail commercially when nobody speaks for them properly. We take registered products from licensed manufacturers and give them an identity, a clinical story and a field presence that prescribers take seriously.
Because we do not manufacture, we are free to choose. Every brand we carry is selected on clinical merit and on whether we can genuinely build a market for it. That is why the portfolio is deliberately narrow — a single specialty, three brands — rather than a catalogue spread thin across every therapy area.
We work from Rawalpindi and support prescribing specialists, hospital pharmacies and distribution partners across Pakistan.
What we do
Four things we take off a manufacturer's hands.
From registration dossier to repeat prescription, Medivance runs the commercial side of a brand so the manufacturer can stay focused on making it.
Prescriber engagement
A trained field force calling on urologists, consultants and hospital pharmacy. Detailing material written to the approved data sheet, plus conference and CME presence.
Distribution reach
Stockist and pharmacy coverage, order flow and supply continuity — so that a prescription written in clinic can actually be filled nearby.
Compliance support
Promotional material kept inside DRAP advertising rules, claims matched to the registered data sheet, and a route for adverse-event and product-quality reports.
Therapeutic areas
Depth first. Breadth when it is earned.
Medivance is structured so a new specialty can be added as a self-contained unit — its own brands, its own field team, its own clinical material.
Urology
Lower urinary tract symptoms, benign prostatic hyperplasia, overactive bladder and non-obstructive urinary retention. Three prescription brands, marketed to urologists and consultant physicians.
- SildewSilodosin · G04CA04
- Beth-ColBethanechol chloride · N07AB02
- Mira-B XRMirabegron · G04BD12
Your specialty, next.
We add a therapy area when we have the right brand and the right people to represent it — not before. If you manufacture a registered product that deserves a stronger voice in Pakistan, that conversation starts here.
Talk to us about representationPortfolio
Urology portfolio
Three prescription-only brands covering the storage and voiding sides of lower urinary tract disease.
For healthcare professionals only. These are prescription-only medicines. The information below is a product reference, not advice to a patient and not an invitation to self-medicate. Prescribing details are shown to healthcare professionals on request; full prescribing information is available from Medivance.
Partner with us
If you make it, we can carry it.
Medivance takes on registered products from manufacturers who would rather not build a commercial organisation in Pakistan from scratch.
Start a conversation-
A focused field force
Representatives who know one specialty properly, rather than generalists carrying forty products and understanding none of them.
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Brand building, not box shifting
Identity, literature, clinical material and conference presence — the work that makes a prescriber remember a brand name a year later.
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Promotional material that passes review
Claims written to your registered data sheet and kept within DRAP's advertising rules, so nothing in the field creates a regulatory problem later.
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One accountable partner
A single point of contact for strategy, field activity, stock movement and reporting back to you.
Quality and safety
Reporting a side effect or a product problem.
Every product Medivance markets is sourced from a licensed manufacturer and registered with the Drug Regulatory Authority of Pakistan. Promotional material is prepared to match the claims approved at registration.
If you are a healthcare professional or a patient and you want to report a suspected adverse drug reaction, a lack of effect or a product quality defect involving one of our brands, contact us on +92 51 4855501 or at info@medivance.com.pk. Please include the brand name, batch number and expiry where you can.
Adverse reactions can also be reported directly to the National Pharmacovigilance Centre at DRAP. Reporting a suspected reaction does not require certainty that the medicine caused it.
Questions
Frequently asked
What exactly does Medivance do?
Medivance is a pharmaceutical marketing company based in Rawalpindi. We take prescription medicines made by licensed manufacturers and handle the commercial side of those brands in Pakistan — positioning, promotional material, prescriber engagement through a field force, and distribution reach. We do not manufacture medicines ourselves.
Which therapeutic areas do you cover?
Urology, at present. The portfolio covers benign prostatic hyperplasia and lower urinary tract symptoms, overactive bladder, and non-obstructive urinary retention. Further specialties will be added as the right brands and the right people come together — the company is set up so each new area runs as its own unit.
Which products do you currently market?
Three prescription-only brands: Sildew (silodosin, 4 mg and 8 mg capsules), Beth-Col (bethanechol chloride, 10 mg and 25 mg tablets) and Mira-B XR (mirabegron 50 mg extended-release tablets).
Can I buy these medicines directly from Medivance?
No. These are prescription-only medicines, dispensed by a pharmacy against a valid prescription. Medivance markets and distributes to the trade; we do not sell to the public and cannot advise on whether a medicine is right for you. Speak to your doctor or pharmacist.
How can a manufacturer have a product represented by Medivance?
Get in touch using the form below or call +92 51 4855501. It helps to know the product, its registration status in Pakistan, the specialty it sits in and the pack presentations available. We look at clinical merit first and at whether we can realistically build a market for the brand.
How do I request prescribing information?
Healthcare professionals can request the full prescribing information for any brand by emailing info@medivance.com.pk or by selecting "Product information" on the contact form. Summary prescribing details are also available on each product in the portfolio section above.
Where is Medivance based?
Medivance works from two offices. The Pakistan office is at Judicial Colony, Opposite Askaria School, Rawalpindi 43000, Pakistan, on 051-4855501.
The European head office is in the United Kingdom, at 400 Thames Valley Park Drive, Earley, Reading, RG6 1PT. Enquiries from Europe go to info@medivance.co.uk.
Contact
Get in touch
For product information, representation enquiries, distribution, or to report a side effect.
Pakistan office
Marketing, field force and distribution for the Pakistan market.
- Address
- Judicial Colony,
Opposite Askaria School,
Rawalpindi 43000, Pakistan - Telephone
- 051-4855501
+92 51 4855501
Europe office
The European head office, at Thames Valley Park.
- Address
- 400 Thames Valley Park Drive,
Earley, Reading, RG6 1PT,
United Kingdom - info@medivance.co.uk